The modal choice shift: a generational gap?
Evidence of a ‘multi-modal generation’ Across the Western world and particularly in the United States, talk of a rise of a ‘multi-modal generation’ is common. Shifts in behavior are commonly ...
Article, Innovative Technologies
The role of real-time in times surreal
Big data is often perceived as ‘the end of theory’ because it provides the opportunity to derive insight from empirical evidence rather than building it on theoretical constructs. Never is ...